| Nolcha Partners With Ask Jeeves To Offer Monthly Fashion Giveaways |
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WHO: Nolcha, the business resource for independent fashion designers and retailers, and Ask Jeeves, UK based internet search engine WHAT: Nolcha and Ask.co.uk have partnered to create a monthly series of giveaways offering fashion and lifestyle brands the chance to showcase their products to Ask.co.uk users. Quick facts: • Ask.com homepage receives 3.4 million unique users on a monthly basis • 17 million unique users each month in total to the homepage & reply page • An average of 455,000 homepage impressions a day • February 2010 giveaways received 30,000 entries in total • Six spots available per month “After the success of our London Fashion Week giveaways we’ve decided to continue our partnership with Nolcha.com. We know our users love competitions and giveaways and therefore have decided to introduce the monthly giveaway feature on ask Jeeves and reward our users”. – Sarah Bartlett, Marketing Director, Ask Jeeves WHEN: Monthly WHERE: http://uk.ask.com/competitions CONTACT: Noelle Frost This e-mail address is being protected from spambots. You need JavaScript enabled to view it About Nolcha Nolcha is a leading business platform for independent fashion designers and retailers via educational and event resources; making business easy for the fashion minded. The Nolcha platform includes Global Fashion Brands, a business-to-business online Look Book service connecting retailers, stylists and media to fashion designers;Fashion Entrepreneur Report, daily video fashion business education; Nolcha Fashion Week: New York, currently held during New York fashion week providing key exposure to press, buyers, and industry figures for independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week and Independent Retail Week in New York, Philadelphia, Chicago and San Francisco, an initiative to drive business and increase revenue for independent fashion retailers. www.nolcha.com About Ask • Ask Jeeves is an operating business of IAC (NASDAQ:IACID) and the Ask network remains the 13th largest Internet brand in the UK, reaching 26% of the Internet Population [source Nielsen]. • The Ask Network of sites has more than 138 million worldwide unique monthly users, according to August 2008 comScore data. • Ask Jeeves homepage in the UK receives 5 million unique users on a monthly basis. • 15 million unique users each month in total to the homepage & reply page in the UK. • An average of 440,000 unique homepage impressions a day in the UK. • Average daily impression count is on average 255,000 • Over the last 12 Months, Ask Jeeves’s unique users have grown 38.6%, faster than any of the other major search engines. |


