| Van Markoviec Selected For Macy’s Independent Fashion Exhibition |
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   WHO: Nolcha, the business resource for independent fashion designers and retailers, Bel Esprit Showroom and Macy’s Center City WHAT: Fashion designer Van Markoviec as seen on GlobalFashionBrands.com and Bel Esprit Showroom has been selected as part of Macy's Center City Philadelphia independent fashion display supporting up and coming brands “I am grateful to Nolcha for placing Van Markoviec in the Macy’s Center City Philadelphia project. This opportunity has created great exposure and opened new sales leads for the brand.” – Deb Pokallus, Bel Esprit Showroom WHEN: June 14 – 20 2010 WHERE: Grand Court at Macys Center City, 1300 Market St About Nolcha Nolcha is a leading business platform for independent fashion designers and retailers via educational and event resources; making business easy for the fashion minded. The Nolcha platform includes Global Fashion Brands, a business-to-business online Look Book service connecting retailers, stylists and media to fashion designers;Fashion Entrepreneur Report, daily video fashion business education; Nolcha Fashion Week: New York, currently held during New York fashion week providing key exposure to press, buyers, and industry figures for independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week and Independent Retail Week in New York, Philadelphia, Chicago and San Francisco, an initiative to drive business and increase revenue for independent fashion retailers. www.nolcha.com About Bel Esprit Bel Esprit LLC is a Philadelphia based, fashion showroom for international designers of sustainable and responsible fashion. Bel Esprit has worked with Nolcha on events during New York and London Fashion Weeks, and promoted Philadelphia as a location for Nolcha’s highly successful Independent Retail Week. CEO Debora Pokallus is providing support for the organization of Independent Retail Week: Philadelphia by direct contact with stores to create events, and local businesses for cross-promotions, product placement and sponsorships. Bel Esprit is organizing the in-store umbrella drive and Philadelphia Children’s t-shirt contest, as well as involving local sustainable businesses in IRW to spotlight the City’s commitment to sustainable and ecological development. www.belesprit.net |