| Men Take The Stage At Nolcha Fashion Week: New York |
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August 27 - New York, NY - Three menswear brands join the roster of Nolcha Fashion Week: New York September 2010. Debuting brands include Stephen Seo, official designer for TV show Entourage, Paul Aarrington's self - titled label and UK based Segreto London. Arthur Mandel, Nolcha President, says "The addition of these menswear designers enhances the line up of independent talent and provides a platform for industry to view defining trends from brands to watch."  Paul Aarrington Denim Studio is about freedom of thought and freedom of expression and our freedom is expressed on denim. Paul Aarrington is CEO and founder of his own self-titled apparel company. PAUL AARRINGTON, INC. was established in 1996 and has been featured in such prominent department stores as Macy's and retail outlets as Gasoline Stop, Man O Man and many others. Paul's previous line, which was a men's sportswear collection, consisted of hats, jackets, tee shirts and more has been dawned in several popular television programs including Beverly Hills 90210, Dawson's Creek, Felicity and the Keenen Ivory Wayans Show. RUNWAY SHOW | SEPTEMBER 14TH | 7:30PM RSVP: WWW.GUESTCODE.COM AND ENTER CODE 490  Born in 2009, Segreto London has stepped into the fashion world with great confidence and aspiration to establish itself as the brand that connects style, art and our hidden sexual fantasies. The focus of the brand lies in creating limited edition collaborations, working with talented artists found throughout the world, and portray the sexuality of mankind through their eyes and skills. Under the supervision and creative eye of Sofya Devyatova, Segreto London features two main lines: Signature collection and Limited Edition t-shirts, that will be available for a short period of time and only while stocks last, after which a new collaboration will take place. RUNWAY SHOW | SEPTEMBER 13TH | 7:30PM RSVP: WWW.GUESTCODE.COM AND ENTER CODE 488  Once a New York adman, Stephen Seo was so inspired by the bespoke
tailoring of London’s Savile Row that he decided to study the process on
his own. Now based New York, Seo works with Scottish wool and Italian
silk, meeting with clients to discuss design options, select fabrics,
and take measurements. All suit and shirt fabrics are sourced from the finest Italian, Scottish, English, French, Belgian, and Japanese trends, along with 100% cashmere overcoats and trench coats for both men and women. Bent on restoring the tradition of creating handmade cloth- ing for each unique client, Stephen Seo has become synonymous with clean silhouettes and remarkable fabrics. Stephen Seo has been featured in several issues such as The New York Times, The November 2009 issue of Robb Report, The September 2010 issue of Black Book and many other high-end fashion oriented magazines. Stephen Seo’s genuine mission is to relentlessly source the finest fabrics known to man. RUNWAY SHOW | SEPTEMBER 13TH | 7:30PM RSVP: WWW.GUESTCODE.COM AND ENTER CODE 488 For event and designer press inquiries contact: Kerry Bannigan About Nolcha Nolcha is a leading business platform for independent fashion designers and retailers via educational, online and event resources; making business easy for the fashion minded. The Nolcha platform includes Global Fashion Brands, a fashion brand placement resource connecting retailers, stylists and media to independent fashion designers; Fashion Entrepreneur Report, daily How To fashion business videos; Nolcha Fashion Week: New York, currently held during New York Fashion Week providing key exposure to press, buyers, and industry figures for independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week and Independent Retail Week in New York, Philadelphia, Chicago and San Francisco, an initiative to drive business and increase revenue for independent fashion retailers. www.nolcha.com | www.nolchafashionweek.com |