| Fashion Sexes Up Technology In The Heart of Trafalgar Square |
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Interactive media encourages sustainable business communication and consumer engagement September 6 – London, UK – Nolcha and Bel Esprit debut a month long interactive media campaign in association with The Trafalgar to integrate fashion and technology as a celebration of London Fashion Week. The two tier initiative will commence on September 17th with a window installation touch experience and continue on September 20th with a LED illumination multi-touch table at the Fashion Lounge. The technology in partnership with Site2Street, a company that offers the most innovative enhancement in advertising, is an addition to the weekly window installations throughout the month of September and the Fashion Lounge event. The digital window signage will invite consumers to interact and learn about the cutting edge brands dressing the mannequins. By touching on the film screens installed on the hotel window, passersby will be able to “flip” through a presentation of each brand featured and offering detailed information about the designer, their inspiration and collection images. Kerry Bannigan, Nolcha CEO, states: “This technology provides a new platform for consumers to engage with brands as well as place independent fashion designers at the forefront of technology.” The Fashion Lounge taking place in The Trafalgar on September 20th will consist of a Showroom by day welcoming editors, retailers, stylists and industry figures to preview the top tier independent fashion designers Spring/Summer 2011 collections. The multi-touch table will allow editors, retailers and stylists to access a complete presentation of the designers, and download the entire event with the connection of a flash drive with the built-in USB, eliminating the need to carry designer look books around London Fashion Week. Not only does this encourage the sustainability movement that England longs for British businesses to embrace; it also invites interactive consumer engagement at their finger tips. The always forward-thinking and vibrant Trafalgar makes the perfect partner for Nolcha and Bel Esprit who are constantly creating innovative opportunities for independent fashion designers. Together the initiative promises interesting and unique options for people to interact and connect with newly scouted fashion talent. British brands Sado, Eva Evanovich, Hetty Rose, Tammam, Fifi Bijoux and Segreto London welcome international newcomers Vivienne Pash, M Brulee, Peoples Pride, Narcisse, Gunas, Maison di Prima and Ana Guiterrez who will bring influences from USA, Russia, India and Costa Rica. For event and designer press inquiries contact: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it For The Trafalgar press queries contact: Vicky Hodson This e-mail address is being protected from spambots. You need JavaScript enabled to view it To view designer, event and RSVP details visit http://nolcha.com/nolcha-fashion-week/london About Nolcha Nolcha is a leading business platform for independent fashion designers and retailers via educational, online and event resources; making business easy for the fashion minded. The Nolcha platform includes Global Fashion Brands, an online platform connecting retailers, stylists and media to independent fashion designers; Fashion Entrepreneur Report, daily How To fashion business videos; Nolcha Fashion Week: New York, currently held during New York Fashion Week providing key exposure to press, buyers, and industry figures for independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week and Independent Retail Week in New York, Philadelphia and Chicago, an initiative to drive business and increase revenue for independent fashion retailers. www.nolcha.com | www.nolchafashionweek.com About Bel Esprit Bel Esprit is the virtual showroom for international designers of ethical fashion, open around the clock making designers' collections accessible to worldwide fashion industry professionals. Bel Esprit promotes new and emerging designers and helps retailers discover new collections and established brands not shown in their regional market. Bel Esprit provides practical assistance to designers in the business of fashion - marketing, sales, and distribution - so designers can pursue their creativity while building a commercially successful business. www.belesprit.net |