| Fashion's Day Out at Presbyterian Hospital With Nolcha Fashion Week & For A Day Foundation |
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Pediatric Cancer Patients Become "Designers For A Day" WHAT: On Friday, September 10, as Manhattan’s fashion cognoscenti prepare for the much anticipated “Fashion’s Night Out”, independent designers from Nolcha Fashion Week will partner with the For a Day Foundation to give kids with cancer at Presbyterian Hospital an inside look at the world of fashion. This special “Designer For a Day” event will offer kids with cancer a respite from their worries and illness, as they work side-by-side with designers, learning the hard work and creativity that goes into preparing for Fashion Week. Designers will interact with the kids and share sketches, fabrics, jewelry molds, etc., to demonstrate the creative process and the inspiration for creating their current Spring 2011 Collections. WHO: Nolcha Fashion Week’s independent designers including Liz Fields dresses, Michelle Price of M. Brûlée accessories, Sara Marston of Evolve 45° handbags and Sugandh from Gunas accessories; For A Day Founder, Jenna Edwards and pediatric patients from New York-Presbyterian Hospital. The children will also be treated to VIP access to Nolcha Fashion Week’s Runway Show on September 14th at the Thompson Reuters Building, 195 Broadway where they will sit “front of house” and go backstage to meet the models and designers. WHEN: Friday, September 10 – 2:00 p.m. WHERE: New York-Presbyterian Hospital, 3959 Broadway (at 165th Street) MORE: Nolcha Fashion Week: New York is an award winning fashion week event introducing independent designers from around the globe held simultaneously with New York Fashion Week consisting of four days of runway shows, eco-accessory exhibition, fashion business seminars, and networking events. For additional information please visit http://www.nolcha.com/nolcha-fashion-week/about For a Day Foundation (FAD), a 501(C)3 non-profit organization, aims to provide memorable and emotionally therapeutic experiences for seriously ill children with cancer, ages 1 to 21 years, through positive attention, artistic expression, and self-confidence building activities. Founded by former beauty pageant winner, Jenna Edwards in 2000, FAD has touched the lives of over 4,500 sick children by creating emotionally therapeutic experiences and providing them and their families with a joyful and much needed diversion from the strain of chronic treatment. By incorporating make believe and play therapy to give each hospitalized child the opportunity to imagine and live out a fantasy and a much needed respite from their current situation. The program's success is based on the opportunity to engage and support these children with various "play" programs, in turn making their illness and hospital routine secondary. For additional information please visit http://foradayfoundation.org/. CONTACT: Hillary Herskowitz: 917-279-9574 / Cindy Carrasquilla: 646-645-9056 |