GlobalFashionBrands.com Launches Women’s Wear Pop-Up Shop in Downtown West Palm Beach
Ecommerce site partners with Farasha Boutique to bring independent fashion brands to West Palm Beach fashionistas

West Palm Beach, Fla., (June 28, 2011) – GlobalFashionBrands.com, the social e-commerce site for connecting savvy shoppers to independent designers, is partnering with Farasha Boutique, a women’s retail clothing and accessories pop-up concept featuring one-of-a-kind investment pieces, to offer Downtown West Palm Beach fashionistas the opportunity to shop fashion forward brands. The pop-up boutique will be located at 218 Clematis St. in a space provided by WGCompass Realty Companies, from July 22nd – 31st, 11am – 9pm daily, with an invite-only launch party on July 21st.

Set amid the vibrant, bustling Downtown this is a unique collaboration supported by the West Palm Beach Downtown Development Authority (DDA) which introduces emerging designers to a new market while enticing trendsetters who seek to explore the freshest independent brands that will complement any wardrobe and offer a range of price points.

Raphael Clemente, interim director of the DDA shares: “We’re always looking for fresh, new ways to keep Downtown West Palm Beach exciting, and Global Fashion Brands and Farasha Boutique are helping us spice up the summer by bringing in a taste of fashion from other world regions through their twist on the pop-up shop.”

Pull together a polished look with a dress from Caeli's feminine, sexy pieces that will work from day to night. Estela Balan's dresses with bold mix of colors and impeccable details are show stoppers. Jonano's eco-friendly and chic pieces will entice anyone to become an environmental dresser. Take to the gym in comfort and stylish work out pieces that are hot even off the treadmill from Body Rock Sport's comfortable and stylish workout wear. Lois Eastlund explores the wild side with a punk meets mod combination of cotton dresses to die for. Designer of Hooked unveils crocheted cotton dresses and shawls perfect for laid back chic summer days and nights. Pack a punch this summer season by sporting Spanish designer's Almatrichi's colorful flower and lace dresses.

Sun goddesses will worship Perfect Tan Bikini's swimwear with no straps guarantee no tan lines all summer long. After the sun goes down, Sandra Baquero's sexy jumpsuits and dresses as well as Adolfo Sanchez tailored, polished neutrals are the perfect combo for New York elegance meets stylish beach babe. Savvy art collectors search no more for impeccable art pieces; Amabile's bold and colorful hand-made linens, tunics and dresses in bold prints will make for great conversation pieces. Long flowing maxi dresses are all the rage this summer, making Margaret Miller's bright, cotton blend one-shoulder and strapless maxi's great summer investments that will make a splash. Silk Utopia's designer has taken re-purposing to a whole new level presenting stunning hand-painted dresses, camis and slips that are standout pieces. Adriana Marie's super soft, American made; vintage tee-shirts are the go-to pieces to pair with your cut off jeans on hot summer days.

Jewelry and accessories have not been overlooked as the collections presented will offer show stopping pieces. Monica Macha's re-purposed estate and vintage jewelry made up of chunky necklaces, rings and cuffs are sure to make a bold statement.  Maleku's semi-precious stone rings are sophisticated and stunning go-to pieces. Moonlight Jewelry is a contemporary jewelry collection with vintage touches created from recycled sterling silver, fire-polished crystals, pearls and semi-precious stones. Jewelry designer Alex Stein has bling-y baubles, sparkly Buddhas and daring snake cuffs and necklaces.

Free Endearment handbags are the perfect pieces to complete any look with timeless elegance while Bolzano handbags are for the fashionable who want to dress the part with colorful pizazz. While Chako's Japanese designers, mother and daughter duo created delicate clutches utilizing silk from vintage kimonos. Isabella Adam's cutting-edge design of sleek and exotic animal print leather handbags and Swarovski crystal accented clutches are exquisite pieces to have and to hold. Don't forget to complete the look with Lucky Seven Scarves which can be worn as a scarf, belt or even a tribal head wrap.

The 5100 sq ft pop-up boutique, supported by Hyatt Place, West Palm Beach and Blue Feather Vodka, will include a Fashion Lounge, curated by Design Within Reach in Downtown West Palm Beach, for guests to relax while receiving style advice and a Beauty Bar, July 22 – 24, by The Sanctuary Salon and Spa offering mini facials, hand and massage treatments. For those that cannot visit all of the design talent will be housed online at www.globalfashionbrands.com.

For media queries or more information on our pop up shop’s contact: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

For information about DDA contact: Raphael Clemente This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Teneka James This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Global Fashion Brands:
Global Fashion Brands is a social, online marketplace connecting savvy shoppers to independent fashion designers and retailers through a personal shopping and discovery marketplace. Co-founded by Nolcha, an award-winning leading business platform for the independent fashion market, and has the advantage of Nolcha's continual positive press online, print and TV including Lucky, Glamour, NBC, CBS and WWD. www.globalfashionbrands.com | www.nolcha.com 

About Farasha Boutique
Farasha is a women’s retail clothing and accessories pop-up boutique featuring one-of-a-kind investment pieces from emergent and fashion forward national and international designers. Owner and buyer, Vanessa Di Palma Wright, selects pieces from around the globe to highlight talented designer’s clothing, handbags and jewelry. Offering exclusive inventory not available at local boutiques and department stores, Farasha features key pieces from established and rising designers from around the world that epitomize timeless fashion and elegance. www.farashastyle.com

About the West Palm Beach Downtown Development Authority
The West Palm Beach DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature. Its mission is to promote and enhance a safe, vibrant Downtown for our residents, businesses and visitors through the strategic development of economic, social and cultural opportunities.
www.wpbgo.com | www.westpalmbeachdda.com