| Nolcha Partners with Stitch Menswear at Pure Spirit for Ecommerce Innovation Strategy |
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GlobalFashionBrands.com, Nolcha’s e-commerce site, supports independent British fashion talent with dedicated online retail boutique and events New York, NY., (June 30, 2011) – Nolcha, award-winning leading global platform advancing the business of independent fashion, and Stitch, the dedicated menswear and accessories tradeshow, will join forces to offer the first exclusive Stitch online pop up shop dedicated to a selection of Britain’s leading independent menswear on GlobalFashionBrands.com. Global Fashion Brands is a social, online marketplace connecting savvy shoppers to independent fashion designers through a personal shopping and discovery service. The collaboration offers independent fashion brands the ability to capitalize on the growth of online retail via an easy to use, commission only sales platform to sell products and elevate their profile, using the latest e-commerce and public relations tools. New York City based Nolcha provides a strong USA industry and consumer outreach introducing the British fashion designers to an international audience. Due to launch August 1st the Stitch online pop up store will entice global trendsetters to discover and shop emerging British talent online. Kerry Bannigan, Nolcha CEO, comments: “As a native Brit it is exciting to offer our shoppers fresh and innovative fashion from a diverse selection of independent brands. Our ecommerce platform will be used as an international sales launch pad boosting business for the selected designers.” In addition shoppers will get a sneak peek behind the scenes at Stitch Menswear with daily trend interviews, new collection insights and live streaming conversations with designers; welcoming fans style questions to be answered via twitter (@missnolcha) and facebook (/globalfashionbrands). Brian Duffy, Stitch founder and Managing Director, shares: “We at Stitch are very excited about working with GlobalFashionBrands and Nolcha on this project as it supports our exhibitors, maximizing global exposure and also pushed the Stitch brand internationally. We are looking forward to working together on all future projects.” For media queries please contact: Nolcha/GlobalFashionBrands.com: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it | Stitch: Daniel Higgins at Radiator PR This e-mail address is being protected from spambots. You need JavaScript enabled to view it To have your brand involved with this initiative contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it For Stitch marketing queries please contact: Dean Wantling This e-mail address is being protected from spambots. You need JavaScript enabled to view it About Global Fashion Brands: Global Fashion Brands is a social, online marketplace connecting savvy shoppers to independent fashion designers and retailers through a personal shopping and discovery service. Designers can build a free store in minutes, with features that include shipping, coupon, email, event, and Paypal management that can also instantly connect to Facebook Pages to reach 600 million shoppers across the world. Co-founded by Nolcha, an award-winning leading business platform for the independent fashion market, and has the advantage of Nolcha's continual positive press online, print and TV including Lucky, Glamour, NBC, CBS and WWD. www.globalfashionbrands.com | www.nolcha.com About Stitch: Stitch, the dedicated menswear & accessories trade show will once again be co-locating with Pure Spirit at Earls Court 2, sitting alongside Pure London at Olympia to create the UK’s biggest fashion trade show event. The event will run from the 7th-9th August. Pioneering the way for bringing the buying culture back to the UK, with over 6,000 visitors from 52 countries visiting our last show, Stitch has securely placed itself as an unmissable event on the international trade show calendar. For SS12, an innovative floor plan and creative has been developed to encourage more of a customer experience. The whole trade show has been meticulously planned for a unique experience that will not be beaten. www.stitchmenswear.com |