| KROMA Makeup to be the Exclusive Cosmetic Sponsor of Nolcha Fashion Week: New York September 2011 |
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Botanical brand will bring their vast beauty expertise and creative inspiration to the runway New York, NY., (July 5, 2011) – Nolcha Fashion Week: New York announces today that KROMA Makeup will be the Official cosmetic sponsor for September 2011. The award winning fashion event, held simultaneously to New York Fashion Week, is a reputable platform for showcasing top-tier independent designers from around the world. Established 2004 KROMA Makeup is hand made in Orlando, FL using Certified USDA Organic and botanical compounds. KROMA Makeup clients range from post operative cancer patients to runway models, showing rare versatility for a makeup line featuring over 280 shades. This versatility is a testament to the quality and gentleness of using rich natural and organic raw ingredients. Celebrity makeup artist and KROMA Makeup founder, Lee Tillett, will lead the makeup team for all of the runway shows, creating exciting looks using inspiration from the designers debuting collections. Lee Tillett shares: "We are proud to be a part of Nolcha Fashion Week and we look forward to collaborating with all of the innovative thinkers and designers that will be featured there. It is exciting to share our natural products that are long lasting, provides excellent coverage, and can cater to all ethnicities.” KROMA Makeup debuted refillable packaging in 2004, an innovation that has allowed thousands of pounds of plastic to be recycled annually. KROMA Makeup dedication to quality without compromise is why the product is only found in exclusive spas around the world and its award winning makeup studios. Arthur Mandel, Nolcha President, comments: “We feel that Nolcha Fashion Week is the perfect vehicle to launch KROMA Makeup’s newest creation and we are looking forward to seeing what the fan reaction is to it. Together we are forming a contest to let the fans name the latest creation for a chance to win a VIP pass to the event!" Made in the USA KROMA Makeup has been involved with the Oscar Awards, Emmys, TV Land Awards, Kentucky Derby, The Bachelor and more. The brand will be found at a variety of events throughout Nolcha Fashion Week: New York September 8th – 13th 2011. For more information on the event as well as the designer, registration and schedule visit www.nolchafashionweek.com For media queries and information about Nolcha Fashion Week contact: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it For information about KROMA Makeup contact: Chris Tillett This e-mail address is being protected from spambots. You need JavaScript enabled to view it About Nolcha Fashion Week: A four day fashion week event held simultaneously with New York Fashion Week annually in February and September reaching +10MM media impressions which includes runway shows, accessory exhibition and Ethical Fashion Preview. The event has a strong brand presence with its unique platform and receives positive recognition from world-renowned media outlets such as CBS, Forbes, NBC, ABC, Fox News, Lucky, Glamour and BBC. www.nolchafashionweek.com | www.nolcha.com About Kroma Make-Up KROMA Makeup is color. KROMA means color in Greek and celebrity makeup artist Lee Tillett has personally selected all of the shades and has personally made all of the formulas so that you know that no matter who you are, you are going to look fabulous in KROMA Makeup. Her exacting standards honed over 22 years of creating looks for thousands of women, guarantees that not only will you look great, your skin will thank you as Lee allows only the freshest, and most natural ingredients in her products. www.kromamakeup.com |