| Stitch Menswear Launches Online Pop Up Shop |
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New York, NY., (August 2, 2011) – Stitch launches virtual boutique with online retail partner globalfashionbrands.com dedicated to a selection of British independent menswear labels showcasing at the tradeshow August 7 – 9 2011. The collaboration with social ecommerce platform GlobalFashionBrands.com, owned by Nolcha, is one of the main initiatives that Stitch has added to its roster to ensure the most successful show to date. The many innovative elements of the show are guaranteed to make this an event to remember within the menswear fashion calendar. New York City based Nolcha provides a strong USA industry and consumer outreach introducing the British fashion designers to an international audience for sales and recognition. The Stitch online store (globalfashionbrands.com/stitch) will present a selection of Stitch designer’s current collections with exclusive items from next season, promotions and video interviews including brands Trikki and Sinstar. The online store will also be linked to the Stitch facebook page for a limited period only throughout the event (facebook.com/stitchmenswear). Nikki Shah, Trikki LTD, commented: “We are excited to use this platform to sell our brand online and to introduce our brand to the USA market through this network. Once we had uploaded our products onto globalfashionbrands.com we linked our ‘store’ to our facebook page in a matter of seconds and voila! The entire world can now buy Trikki through our facebook page as wel!” Global trendsetters can discover and shop the emerging British menswear online (globalfashionbrands.com/stitch) while the designers can access an easy to use, commission only sales platform to sell products and elevate their profile, using the latest e-commerce and public relations tools. In addition shoppers will get a sneak peek behind the scenes at Stitch Menswear with daily trend interviews and new collection insights with designers; plus fans can have style questions answered via twitter.com/missnolcha and facebook.com/globalfashionbrands. For media queries please contact: Nolcha/GlobalFashionBrands.com: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it | Stitch: Daniel Higgins at Radiator PR This e-mail address is being protected from spambots. You need JavaScript enabled to view it To have your brand involved with this initiative contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it For Stitch marketing queries please contact: Dean Wantling This e-mail address is being protected from spambots. You need JavaScript enabled to view it About Global Fashion Brands: Global Fashion Brands is a social, online marketplace connecting savvy shoppers to independent fashion designers and retailers through a personal shopping and discovery service. Designers can build a free store in minutes, with features that include shipping, coupon, email, event, and Paypal management that can also instantly connect to Facebook Pages to reach 600 million shoppers across the world. Co-founded by Nolcha, an award-winning leading business platform for the independent fashion market, and has the advantage of Nolcha's continual positive press online, print and TV including Lucky, Glamour, NBC, CBS and WWD. www.globalfashionbrands.com | www.nolcha.com About Stitch: Stitch, the dedicated menswear & accessories trade show will once again be co-locating with Pure Spirit at Earls Court 2, sitting alongside Pure London at Olympia to create the UK’s biggest fashion trade show event. The event will run from the 7th-9th August. Pioneering the way for bringing the buying culture back to the UK, with over 6,000 visitors from 52 countries visiting our last show, Stitch has securely placed itself as an unmissable event on the international trade show calendar. For SS12, an innovative floor plan and creative has been developed to encourage more of a customer experience. The whole trade show has been meticulously planned for a unique experience that will not be beaten. www.stitchmenswear.com |