| Nolcha Partners with Look Los Angeles to Provide Celebrity Product Placement for Independent Fashion Designers |
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New York, NY., (August 31, 2011) – Nolcha, an award-winning global platform advancing the business of independent fashion, today announced a partnership with Look Los Angeles, a celebrity product placement and media relations firm, to launch independent fashion brands into the entertainment industry via celebrity outreach and gifting, red carpet dressing and showroom placement. Look Los Angeles builds awareness and “buzz” for clients by placing products directly into the hands of Hollywood’s key influencers through their relationships with celebrities, music artists, and entertainment executives. Placements include Heidi Klum, Cameron Diaz, Hugh Jackman and James Franco. Founder and President Denise Fleming has been submerged in the fashion and entertainment industries for over 20 years. Her creative pursuits lead her to the entertainment industry where she booked talent, establishing relationships with high-level agents, managers, stylists, magazine editors, publicists and celebrities, and eventually bringing Look Los Angeles to life. Denise comments: “Look Los Angeles is proud to be associated with Nolcha educating independent designers worldwide how to launch their brand into the entertainment industry. I love to see my efforts support a fresh designer on the red carpet or to see their designs in a fashion magazine.” NYC-based label Maria Severyna experienced Look Los Angeles’s services firsthand when they placed her collection, selling on Nolcha’s e-commerce GlobalFashionBrands.com, on actress Catalina Rodriguez during the X-Games and actress Camilla Luddington in a Regard Magazine featured photoshoot. Katherine Kulenty, designer behind NYC-based label Maria Severyna, shares: “Nolcha is an inspiring organization that seeks out and promotes the creativity of independent designers such as myself, and through GlobalFashionBrands.com, our work is exposed to broad and exciting new markets. I am very proud and fortunate to be a part of it. I admire the company's vision and true passion to promote independent fashion.” For media queries and information about Nolcha/GlobalFashionBrands.com contact: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it . For information about Look Los Angeles packages contact: Denise Fleming This e-mail address is being protected from spambots. You need JavaScript enabled to view it About Look Los Angeles The Look Los Angeles showroom is located on Melrose Place this small prestigious street adjacent to Beverly Hills is home to some of the most legendry designers across the globe, such as Oscar De La Renta, Chloe, Vince, Monique Lhuillier and Alexander Mc Queen, a prime location where the metropolitan city merges entertainment, cuisine, lifestyle and fashion together, a location that will give your brand a prime spot to be showcased. The Look Los Angeles showroom has a continuous flow of stylists, magazine editors, photographers and celebrities. Look Los Angeles has worked hard to accumulate personal relationships with talent managers, agents, publicists and Hollywood's exclusive A-list celebrities. The Look Los Angeles staff is a pioneer in media relations and celebrity product placement. For more information, please visit www.look-la.com About Nolcha Nolcha is an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, social e-commerce and pop up shops. Nolcha aligns consumer brands with our landmark events via an array of integrated marketing platforms. The sponsorship packages offer profitable response rates, increased brand awareness as well as the ability to interact directly with a highly-desired niche demographic of affluent trendsetters. Supporting brands include Coca-Cola, Paul Mitchell, Vitamin Water, Escada Fragrance and Landrover. The company has a strong brand presence as a key component of the global independent fashion market and receives positive recognition from world-renowned media outlets such as Lucky, Cosmopolitan, Glamour, CBS, Forbes, NBC, ABC, Fox and BBC. For more info, visit www.nolcha.com |