| Nolcha Fashion Week: New York partners with SpunLive™ to Live Stream Runway Shows |
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New York, NY., (September 7, 2011) – Nolcha Fashion Week: New York, held simultaneously to New York Fashion Week, is partnering with SpunLive™ to live stream runway shows at www.spunlive.com from the show venue at Metropolitan Pavilion. Together, Nolcha Fashion Week and SpunLive™ will offer a global audience exclusive behind-the-scenes access with backstage coverage and designer interviews. SpunLive™'s goal is simple: To increase the effectiveness of brand impressions through social networking. SpunLive™ does this by offering premium content that visitors can't find anywhere else. Live video content is streamed through uniquely-branded portal pages known as "profiles". Profile pages aggregate social network feeds like those from Twitter and Facebook, allowing visitors to voice their opinions conveniently and instantly. SpunLive™ can then easily measure how effective a brand sponsor's impressions are. "Nolcha Fashion Week is the perfect opportunity for us to start testing the enormous potential of how our technology will create benefit for people and companies on a variety of levels," advises John Bellerose, SpunLive's founder and CEO, "and we look forward to helping Nolcha and its partners expand their social media presence through our unique system." Hot off the presses, this collaboration will make trends instantly available to fashion lovers around the globe, in an era where the world is shrinking and instant gratification is key. Nolcha fashion Week showcases the best in independent global design, and this will give the designers the unique opportunity to have their collections debut not only in New York but in their home countries and beyond. Arthur Mandel, Esq., President of Nolcha, shares "This is a significant and interesting partnership for Nolcha as we now have the ability to enhance our support of independent fashion designers by helping them reach a broader audience of both industry professionals and consumers.” By partnering with SpunLive™, Nolcha is able to keep pace with the changing nature of the fashion industry and make the trends instantly available to fashion lovers worldwide. The live streaming makes new brands more accessible than ever and promotes them to a global audience that would not have viewed the collection otherwise. On Monday, September 12, Nolcha will host an all-day Fashion Lounge, Apparel & Accessory Exhibition, as well as three runway shows at The Metropolitan Pavilion in New York (125 West 18th Street). The runway shows will take place at 1pm, 4pm, and 7pm respectively, featuring the following designers: Carlos Luna, Sarahi House of Fashion, K.Borgella, Elizabeth Kosich New York, Zula Studio with Maleku Jewelry, Amber Patton, Amelia Boland, Daisy & Elizabeth, Danilo Gabrielli, Guljan Yrys, and Kabukiu. For more specifics on the schedule and the designer brand profiles, visit: http://nolcha.com/nolcha-fashion-week/schedule To watch the footage, visit: www.spunlive.com For information about Nolcha Fashion Week contact: Kerry Bannigan This e-mail address is being protected from spambots. You need JavaScript enabled to view it About Nolcha Nolcha is an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, social e-commerce and pop up shops. The company has a strong brand presence as a key component of the global independent fashion market and receives positive recognition from world-renowned media outlets such as Lucky, Cosmopolitan, Glamour, CBS, Forbes, NBC, ABC, Fox and BBC. For more info, visit www.nolcha.com | www.nolchafashionweek.com About SpunLive™ SpunLive™ is where social networking and viral marketing meet. SpunLive™'s mission is simple: To increase the effectiveness of brand impressions through social networks in a more viral way than ever before. By offering exclusive, premium content, SpunLive™ not only aggregates social networks such as Twitter and Facebook, but monetizes that network traffic by offering critical analytics to its brand partners. SpunLive™ hosts live streaming events, and allows celebrities to broadcast themselves directly from their own, personal mobile devices. www.spunlive.com |